MadWay Rally convoy driving through the night — the project of Alexey Gubarev and Anna Gubareva
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Mad Way Rally?
What is that?

the story of Alexey Gubarev & Anna Gubareva
the founders

Two adrenaline junkies from Cyprus

The MadWay Rally is the ultimate expression of adventure — the result of the wildest dreams of Alexey Gubarev and Anna Gubareva, two adrenaline junkies who call the island of Cyprus home.

It all started back in 2016. Alexey stumbled upon a video of fearless Englishmen tackling the frozen expanse of Lake Baikal on sled-towing motorcycles. To Alexey, it was a call to arms — a challenge to test his mettle against the unknown.

Anna Gubareva and Alexey Gubarev in the cab of a MadWay Rally truck
Ready for Everything
the first race

2017: a true test of strength and willpower

In 2017, he and Anna organized a race across the ice-covered lake, a true test of strength and willpower, as participants battled the harshest conditions and unpredictable terrain.

But Alexey wasn't satisfied, not after watching Jackie Chan tear across Mongolia and the Gobi Desert in «Skiptrace». He wanted to tackle those sands and dunes, to explore the remoteness of the post-apocalyptic world.

Motorcycles on the transparent ice of Lake Baikal — where MadWay Rally began
where it all began: 1.6 km of ice
the birth

February 2018: MadWay Rally is born

The first-ever cars created for the ultimate rally were tested on the frozen expanse of Lake Baikal in February 2018. With the icy wind whipping around them, Alexey and Anna were fearless road warriors, ready to conquer whatever obstacles lay ahead.

And the MadWay Rally was born: an epic journey through some of the most challenging terrain on the planet — from Lake Baikal to the Altai Mountains and beyond, to Kyrgyzstan and Namibia, pushing limits and conquering new horizons.

Beyond the rally, Alexey Gubarev — co-founder of MadWay Rally together with his wife Anna Gubareva — is a technology entrepreneur. See his profile page about Alexey Gubarev or his personal site gubarev.com.

MadWay Rally participant in a post-apocalyptic mask
the whole world became the set
baikal 2017 — the first ice race that started it all
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baikal 2017 — the first ice race that started it all
baikal 2018 — the first custom cars. madway rally is born
▶ Watch
baikal 2018 — the first custom cars. madway rally is born
Together we can build bridges where there once were walls
Alexey Gubarev & Anna Gubareva
follow the convoy — @madwayrally